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The leading UV maker in the Indian market, Mahindra & Mahindra is putting in every effort to ensure that it takes it s sedan Logan in the Indian market to new heights.

Dealing with dwindling sales for the past many months, M&M has been very aggressive in its approach over the past few months (read: after buying the JV stake from Renault) to boost Logan's sales in the Indian market. In fact, under a recent move, the company has launched an ad campaign for the Logan with a new brand positioning strategy that focuses on two needs of Indian car consumers: mileage and space.

While the Bajaj-Renault-Nissan partnership has been official as all the parties have recently signed an agreement to develop a ultra-low-cost (ULC) car for the Indian market but it has been learned from the sources that it can also face a situation where the partners can even confine their relationship to sharing a platform which will produce vehicles for their exclusive needs.

With a view to keep up with the rising automobile demand in the Indian pre-owned car market, M&m recently said that the company is planing to hire over 250 people by 2015 for its pre-owned vehicles business. Keeping in mind the fact that the company is the leading multi-brand pre-owned car company in the Indian market, the optimism on the segment is very much obvious as the sales in the automobile industry is rising by leaps and bounds.

The country's leading multi-brand pre-owned car company, Mahindra FirstChoice recently said that the company is targeting unit sales of close to one lakh units by the year 2014 in the domestic market.

A part of the $7 billion conglomerate, Mahindra & Mahindra, further said that the company will expand its dealership base to 300 by end of March 2014.

After proving its point in the Indian entry-level segment with the launch of Discover, Bajaj Auto has once again decided to focus on off-beat segment like the cruiser in order to ensure a complimentary portfolio under its umbrella.

It has been learned from the sources that the second largest two-wheeler maker in the Indian market is planning to launch its Avenger 220cc cruiser motorcycle in coming times.

There is no denying to the fact that the Indian passenger car industry has been on a roll for the past few years now, all thanks to the rising consumer demand and the level of disposable income.