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The much anticipated wait has supposedly ended as ITV1 is all set up to be launched in HD platform. With ITV1 coming in high definition platform, it becomes obvious for the digital TV viewers to automatically switch to HD over the standard definition version of the channel.

ITV has different say on this and it feels the importance to inform its loyal user base that the channel is now available in HD too. To ensure the fluidity of the message across the country, ITV plans to run a series of commercials starting today.

Sky News is gearing up with its promotional marketing campaign in order to hoist the crucial moments of the general elections With the general elections snarling up around the corner the marketing events are also in buzz to capture the events.

This time with a difference the events are being covered through the high definition platform and Sky News is being credited for the same. As the sources state, Sky news is up to cover the main events of the elections.

BBC is working up on one of its biggest hits, Dr. Who to release a similar pattern in a gaming platform. As the reports state BBC will be working hand in glove with the computer games designer, Charles Cecil, to produce around four interactive episodes related to the popular series.

It is believed that the measure is in close co-ordinance to BBC's motive to make people aware of the computer usage, aiming at those who are not very computer literate.

Indian turbine maker Suzlon Energy is anticipating increasing its market share in Chinese market. Despite tough completion in the market the company is bullish of its revenue growth. Suzlon has to face strong antagonism from some of the major power manufacturers in China. But its Managing Director is quite confident about its success. The MD of the company has informed that Suzlon Energy has decided to cut costs further.

The Finance ministry is expected to have a discussion on the recent tussle between the SEBI and IRDA over an insurance product linked to the stock market. Sale of ULIPs has become the bone of contention for the two regulatory bodies of the country.

The Insurance Regulatory and Development Authority (IRDA) have asked insurance companies to disregard the order from the Securities Exchange Board of India (SEBI) regarding the sale of ULIPs. SEBI has permitted 14 companies to sell ULIPs (unit linked insurance policies).

Kolkata Knight Rider's (KKR) defeat against Royal Challenger Banglore (RCB) on Saturday's Indian Premier League (IPL) has added to Bollywood superstar Shahrukh Khan's sadness, he confessed in his blog in twitter.

As per Shahrukh, while illness of his close friend and the Chief Executive of his company Red Chillies, Bobby Chawla has already made him sad, KKR's loss added to the woes. Bobby was rushed to hospital earlier after his sudden collapse in a restaurant.