Media conglomerate Sun TV Network as decided to make an investment of Rs 100 crore in 2010-11 with the intention to upgrade infrastructure and acquire content.

While declaring the annual results for the 2009-10 financial year, Mr. Ajay Vidyasagar, Chief Operating Officer, stated, "We will invest around Rs 100 crore across our different business lines this year. Our focus this year will be on monetising all our existing assets."

During the fiscal ended march 2010, the company recorded a turnover and net profit of Rs 1,395 crore and Rs 567 crore, respectively.

Mr. Vidyasagar also said that the company's refurbished distribution model is now well set and the groups for the south and other markets have started getting results.

"Earlier almost all our revenues were from the southern states. With South Indians present in other parts of the country in sizeable numbers we decided focus on them and hope to increase the subscriber revenue by
300 percent from the non-Southern parts of India," he added.

Mr. Vidyasagar stated that the company makes 60% its revenues from Tamil and Malayalam channels, while the remaining 40% comes from Telugu and Kannada channels.

The company has made approx Rs 200 crore as subscriber revenue from cable operators mostly from the four southern states, which showed a surge of 20% over the previous year.

According to Mr. Vidyasagar, the revenue from DTH players and the cable operators is more or less equal now.

He said the market has absorbed the 10 to 33% advertisement rate hike affected in January 2010.

About movie production and distribution business, he said, "Sun Pictures - the movie production and distribution division, contributes around four percent of the turnover. After our entry the Tamil movie field has got fresh energy."

Asked about the 43 radio stations operated by the company through subsidiaries, he said, "Radio is a young business. Last year the revenue from radio business was Rs. 56 crore, up from Rs. 33 crore earned in
2008-09. We have unified all our radio brands outside Tamil Nadu under Red FM brand."

The company's directors declared a final dividend of 120% on the equity shares with a face value of Rs 5. Taking into account the 30% interim dividend declared earlier, the total dividend for last year is 150%. (With Inputs from Agencies)