It seems that the Mahindra Group has developed a love for the South African region. As after partnering with FIFA for the Football world cup that took place in South Africa, the company now plans to set up a plant in South Africa. According to a media report, as improving market conditions boosted the company’s sales in the region by 80% as compared to the beginning of last year, the company is very buoyant on the success of its products in the South African market.

M&M group president Pawan Goenka recently said that it makes a lot of sense to have a plant in South Africa.

However, Goenka could not elaborate further on the size of the unit and money to be invested as the company has just completed the feasibility study of the plans. It is to be mentioned here that once the plant is operational, the sales cycles would be reduced from two months to 10 days.

Moreover, the South African unit will be a gateway for M&M to the rest of Africa.

The company currently has a strong tractor brand in Ghana, Nigeria, Gambia, Chad and Mali on the West coast of Africa.