Washington, April 11: Eva Mendes has advised women not to ignore themselves and add more pleasure into their busy lives.

The ''Hitch'' star was named the Global Pleasure ambassador of Magnum ice cream as she launched the world''s largest survey on pleasure in Istanbul.

Eva insisted women should allow themselves indulgences despite the social roles they are expected to play.

"I think as women, we''re sometimes told not to ask for certain things, or to constantly put others before ourselves," Fox News quoted her as saying.

"These are nice characteristics but I think that women should learn to ask for what they want in all areas of their lives more than they currently do.

New Delhi, April 8 : Eva Mendes loves to have Indian curry but after a bad experience she no longer digs on it in the bedroom.

The 2 Fast 2 Furious star confessed she often eats in bed while tuning in to her favorite show but a previous curry disaster had taught her it may not be good idea to take Indian food under the covers, reports the China Daily.

New Delhi, Apr 6 : For actress Eva Mendes, the biggest pleasure in life is a sexy massage.

The ''Hitch'' star has suggested that the ideal way to unwind for stressed-out people is a sensual back rub, reports the China Daily.

"I would recommend a good massage to increase anyone''s pleasure quotient," she said.

She added: "I am a big pleasure seeker and I really believe in guiltless pleasure, if you''re going to do it then just enjoy every second of it, life is just too short!"

The actress, who was recently named the Most Desirable Woman of 2009, also said that another thing that made her happy was to spend time with her family and beloved pet dog.

New Delhi, Mar 26 : Hollywood actress Eva Mendes has been named the Global Pleasure ambassador of Magnum ice Cream.

London, Feb 20 : Eva Mendes might have won numerous admirers since her stint in Hollywood, but her first brush with romance left her heartbroken.