It has been informed that the Bollywood superstar Shah Rukh Khan is going to produce romantic movies for the youth of the country. Shah Rukh Khan has been the role model for millions of youth of the nation.

Actually Shah Rukh Khan's TV production company Red Chillies Idiot Box will air these movies in India. The production house will produce romantic movies for the youth and MTV has received the telecast right of these movies.

However, this will be a new venture for MTV as well. The channel is popular for its non-stop music and adventure-based reality shows. The channel is now looking forward to show romantic movies in India so that it can trigger the youth segment.

There has been collaboration between three production houses. MTV along with Red Chillies Idiot Box and Milestone Movies Pvt Ltd will produce these movies.

As per initial information, they will produce three romantic movies. The name of this series is "Luv Reels".

Shah Rukh is also excited about this project and anticipated that it will be a successful venture.