After the economic downturn set off speculation in the ad fraternity about the possibility of this year's Goafest being quashed, news comes that India's biggest advertising carnival is very much on.
On Wednesday, the Advertising Agencies Association of India (AAAI) and the Ad Club Bombay announced the annual advertising and media industry jamboree — which attracts close to 3,000 attendees — will be held between 2-4 April at Cavelossim Beach, Goa.
Doubts over the participation of O&M and McCann Erickson have been quelled, with both creative powerhouses deciding to send in entries. How many delegates will participate is still undecided due to financial pressures.