Ad Deal delayed by Google and Yahoo

Two of the world’s largest internet search engines, Google Inc. and Yahoo! Ad Deal delayed by Google and YahooInc. have agreed to postpone an advertising sales partnership until the anti-trust lawyers from the U.S. Department of Justice pass their review. 

According to the reports, the delay will be quite brief, that could be less than a month. The advertising deal, which was announced in June, needs regulatory approval before it is implemented. 

In EU and Canada, anti-trust reviews on the ad-deal are proceeding. 

In an official statement, Google said, “The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the Department of Justice.”

Yahoo reported, “We have had discussions with regulators and look forward to responding to their questions about this agreement.” 

This deal, was primarily seen as a move to increase the sales of Yahoo, whose stock fell by more than 50 percent from its 52-week high. 

Technology Update: