The first ever Pinkathon in India, which is the a marathon event for women, will be organized in the financial capital, Mumbai on 16 December, 2012.

The 10 km run for women is aimed at increasing awareness about breast cancer and will coloar the city pink this coming weekend. The event was initiated by runner and fitness enthusiast Milind Soman, who brought the event to the country trough event management agency Maximus Events.

Pinkathon has a tagline of 'Run to Lead' and will be a multi category running event for women. Pinkathon will be conducted in three categories including 10km, 5km and 3km. The event is primarily aimed at spreading awareness about the disease and educating people to understand and prevent the disease.

Meanwhile, Bollywood actor and former supermodel Milind Soman and actress Soha Ali Khan were recently spotted at an event organized by the Women's Cancer Initiative aimed at promoting cancer awareness among women.

Soha Ali Khan lent her support to the cause by donating Rs. 1,00,000 to Deveika Bhojwani from the Women's Cancer Initiative on behalf of Pinkathon 2012 in Mumbai on 8 December.