Internet search firm Yahoo Inc on Friday updated its Sports app with a new feature called Loops, which lets users to create, customize and share their own GIFs from game highlights.

The new feature allows sports fans to easily create GIFs from footage from any of the four leading sports leagues in the United States, the NFL, NBA, NHL, and MLB.  After creating the GIFs, users can share them right away or later on.

A user first scrub through footage from entire football games from the above-mentioned four sports leagues, and select any point in any entire game to "loop".

After selecting a moment of his/her choice, the user can add text or effects to the "loop".  In the final step, the user can upload it to the Yahoo Sports app and share it via popular sical networking platforms like Facebook and Twitter, or send a link to the Loop using email or Messages.

Announcing the new feature, the company said, "Loops are a new way to easily capture, transform and share your favorite sports moments as they happen directly from the game page.  Think of a Loop as an animated GIF, with captions, effects and comments added to memorable moments in every game."

Along with adding the feature Loops, the company also updated free universal app Yahoo Sports to version 5.0 with a redesign for iOS 7 platform.  The updated app features enhanced scoring indication for football games, new team and player pages, and some significant bug fixes.