Swedish automaker Volvo has announced a voluntary recall for nearly 72,000 EX30 electric SUVs to fix a software glitch in the speedometer. The Swedish brand revealed that it is recalling all of 71,956 units of the EX30 model due to a software issue that could cause the speedometer to go into test mode when the vehicle is started.

The massive recall surfaced as the company continued to gain momentum with the strong sales of the EX30 e-SUV, which emerged as one of the most popular EVs in Europe. The announcement of the recall, despite the momentum, reflects the challenges that the brand is facing in the transition to electric mobility.

However, the glitch is not a serious one, and it can be resolved with a simple over-the-air (OTA) update, ensuring that owners experience minimal disruption. The automaker explained that owners could either accept the OTA update on their EVs or simply take their vehicles to a nearby dealership to get the software updated free of any additional charge.

After its launch late last year, the Volvo EX30 e-SUV quickly appealed to the masses, attracting a large number of prospective buyers. Having a significant impact, this EV attracted 14,500 buyers within the first quarter of this year, which made it one of the best-selling all-electric vehicles in Europe.

Björn Annwall, Volvo’s deputy chief executive officer, said in a statement that the momentum continued in the month of May, when the brand sold more than 35,000 units.

Available with a starting price tag of $34,950 in the United States and 36,000 euros in European markets, the EX30 e-SUV is said to be a “cornerstone” of Volvo’s electrification strategy. Amidst fierce competition, it remains one of the most pocket-friendly EVs available in the market. At present, the Volvo EX30 e-SUV is the third-best-selling EV in the highly-competitive markets of Europe, just behind Tesla’s Model Y electric crossover SUV and Model 3 electric sedan.

While many see the recall issued for the EX30 e-SUV as a bump in the mass adoption of Volvo EVs, the proactive action reflects the brand’s commitment to ensure customers’ safety and maintain their trust. As the brand steers through these challenges, the EX30 remains crucial to its EV strategy, promising a swift return to its sales trajectory.