London, Sep 28 : Video games giant Sony is pushing ‘Sackboy’ as their defining mascot for the Noughties — and he’s British.
The Japanese computer giants, who are pumping millions into the character, reckon every kid in the world will want their own virtual one in the next few months.
Tiny firm Media Molecule, which operates with just 25 staff in Guildford, Surrey, created Sackboy.
“It’s fair to say that Nintendo has got Super Mario and Sega had Sonic. It’s about time Sony got their own iconic mascot — Sackboy will be that character,” The Sun quoted Sony PlayStation’s Jonathan Fargher, as saying.