The new advertising channels were launched by Google Inc. on Wednesday, in order to allow companies run video advertisements on YouTube's search results. The platform which as of now is only available in the U. S., is similar to Google Adsene.
Matthew Liu, a YouTube product manager, reported, "We are trying to blend the best of Google with the best of YouTube."
The commercials can be linked by the advertiser to specific search words that are entered on YouTube. The video advertisements could be related to from selling merchandise to home improvement clips.