Khet-Se Agriproduce India Pvt. Ltd, a joint venture of Tata Chemicals and Irish agri-products distribution firm Total Produce, has launched its wholesale business in Punjab.

The new business to business (B2B) firm, Khet-Se Agripoduce India, involves in procurement, packaging and distribution of fresh fruits and vegetables.

The company has opened its new procurement and distribution facility at Malerkotla, Punjab as a part of the B2B initiative, for catering to the requirements of Ludhiana and Patiala.

Khet-Se Agriproduce will only cater to registered B2B customers such as small retailers, organized retailers, the institutional segments comprising of hotels, restaurants and caterers.

The company plans to partner with small retailers and help them in developing competencies to manage their business more effectively.

The company plans to start its second distribution centre in Mumbai in the next six months.