Washington, Sept 16 : A new study from University of California, Los Angeles (UCLA) has revealed that even a brief interruption while making purchases can significantly effect purchasing decisions.
Lead researcher Wendy Liu of UCLA, conducted four different studies and examined the effects of interruption on purchase decisions and the preferences of decision-makers.
She found that even brief interruptions caused startling changes.
"This body of work forwards the view that people''s decisions are often a result of cognitions and information processing made on the spot, rather than simply reflecting their innate likes and dislikes,” said Liu.