The banner behind the big Bollywood hits including “Maine Pyaar Kiya”, “Hum Aapke Hain Kaun” and “Vivaah” will now offer the first ever serial for Indian cell phone users.
Rajat, the younger brother of Sooraj Barjatya who owns Rajshri Productions, has made announcement about the launching of the 90-episode series, which is specifically intended for mobile phones, by the end of January 2008.
Mr. Rajat said, “I hate to use the term first. I would rather say that we are among the first to make a serious attempt at doing this. We have produced a 90-episode series, with three minutes per episode, and it is in the humour genre.”