New Delhi, Feb 23 : Coca Cola has signed up Indian opener Gautam Gambhir as its brand ambassador.
The left-handed batsman would be featuring in the company's new campaign, `Coca-Cola Open Happiness', to be rolled out this week.
According to a Coca Cola statement, its new campaign is designed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally.
Gambhir has been roped for the first in a series of 2009 summer campaign.