New Delhi, Feb 23 : Coca Cola has signed up Indian opener Gautam Gambhir as its brand ambassador.

The left-handed batsman would be featuring in the company's new campaign, `Coca-Cola Open Happiness', to be rolled out this week.

According to a Coca Cola statement, its new campaign is designed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally.

Gambhir has been roped for the first in a series of 2009 summer campaign.

India is the second country after the United States to feature the Coca-Cola Open Happiness campaign.

Gambhir was ecstatic about being signed for the campaign.

"Coca-Cola has always been associated with refreshment, happiness and moments of joy. All these are the qualities that I closely identify with," he said.

Coca-Cola India Director Kashmira Chadha said, "In addition to leveraging mass media, the entire communication effort will be complimented by a range of initiatives including in-store and on-the-ground activation across all key markets." (ANI)