SML Isuzu, a prominent name in the commercial vehicle industry, has ventured into the electric vehicle (EV) segment by launching the Hiroi.ev bus platform, targeting intra-city transportation. The platform aims to support government sustainability initiatives and align with India’s target of achieving 30% EV penetration by 2030. With the commercial rollout slated for the April-June quarter of FY 2025, the Hiroi.ev buses boast rapid charging capabilities and a range of 200 kilometers per charge. In addition to the EV bus, the company unveiled four other vehicles, diversifying its offerings in urban transport, healthcare, and heavy-duty operations.

Key Highlights of Hiroi.ev Bus Platform

Designed for intra-city transport:

The Hiroi.ev buses are engineered specifically for intra-city projects, offering an efficient and sustainable solution for urban mobility.
Fast charging and reliable range:

The buses can be fully charged within 2-3 hours, providing a 200-kilometer range on a single charge, making them ideal for daily commutes.
Focus on government projects:

SML Isuzu is prioritizing government procurement to expand its footprint in public transportation.

Strategic Alignment with India’s EV Goals

Government targets driving growth:

India’s ambition to achieve 30% EV penetration by 2030 aligns with SML Isuzu’s vision, providing a strong foundation for growth in the electric bus segment.
Cost reduction through scaling:

The company anticipates that higher production volumes, driven by government sustainability programs, will reduce EV production costs, making them more competitive.

Leadership Perspective

Market timing and opportunity:

SML Isuzu’s MD and CEO, Junya Yamanishi, expressed optimism at the Bharat Mobility Global Expo, stating:
“India is one of the most promising EV markets globally. The government’s EV initiatives provide robust support for growth in electric buses.”
Technological readiness:

Yamanishi highlighted that the Hiroi.ev platform leverages state-of-the-art technology, positioning the company for a smooth transition into the EV space.

Additional Vehicle Launches

SML Isuzu unveiled four other vehicles catering to diverse market needs:

AASAI MX Maxi-Cab Bus:

A 12+1-seater designed for intra-city transportation, offering comfort and utility.
Premium Hiroi Bus (3430 Wheelbase):

Tailored for staff shuttles and tour segments, featuring pushback seats, ambient lighting, USB ports, and onboard entertainment.
Multi-Stretcher AIS-125 D-Type Ambulance:

A specialized vehicle for healthcare emergencies, equipped with modern medical support systems.
Samrat XT Plus Tipper Truck:

A heavy-duty vehicle designed for construction and infrastructure projects.

Hiroi.ev Bus Market Strategy

Targeting affordability for government contracts:

The price of the Hiroi.ev buses will be finalized closer to the rollout, with the company ensuring a competitive price to secure government projects.
Initial rollout in FY 2025:

SML Isuzu plans to begin the commercial deployment of the Hiroi.ev platform in the first quarter of the next fiscal year.

Technical and Economic Impact

Reducing urban pollution:

The introduction of electric buses is expected to contribute significantly to lowering urban air pollution, aligning with India’s green mobility goals.
Addressing infrastructure needs:

With a focus on rapid charging technology, the Hiroi.ev buses are designed to mitigate operational delays and enhance efficiency in public transport systems.
Economic scalability:

By entering the EV segment, SML Isuzu positions itself to capitalize on government subsidies and a growing demand for sustainable transport solutions.