Scientific Games has strengthened its partnership with the North Dakota Lottery by signing a cutting-edge technology contract to modernize the state's lottery operations. This agreement introduces Scientific Games' advanced omnichannel solutions, enabling seamless integration between retail and digital platforms. Awarded after a competitive selection process, the six-year contract includes a two-year extension option, further cementing Scientific Games' position as a global leader in lottery systems technology.

A Next-Generation Ecosystem for Lottery Innovation

At the core of this partnership is Scientific Games’ Momentum ecosystem, a comprehensive suite of solutions designed to elevate lottery operations and user engagement. Key components include:

AEGIS Central Gaming System: A robust and integrated digital platform supporting both iLottery and Loyalty programs.
Innovative Retail Technology: Featuring award-winning self-service terminals that streamline customer experiences.
SG PAM: A high-performance player account management system, complemented by superior customer relationship management tools and achievement-based rewards programs.
These solutions aim to create a seamless and engaging experience for lottery players across North Dakota.

Enhancing User Experience with Advanced Digital Solutions

Scientific Games’ upgraded system delivers a new user experience, both online and via mobile platforms. Highlights include:

A redesigned interface offering intuitive navigation and enhanced functionality for players.
Enhanced customer engagement through advanced bonusing engines and achievement-based rewards.
Integrated loyalty features, allowing players to earn and redeem points through various programs.
This modernization aligns with the Lottery's vision of creating fluid transitions between retail and digital channels, ensuring players benefit from a cohesive ecosystem.

North Dakota Lottery’s Vision for Responsible Growth

Lance Gaebe, Director of the North Dakota Lottery, emphasized the importance of modernization, stating, "Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution to responsibly grow sales and contributions to our state programs in the coming years."

This contract marks the third time the North Dakota Lottery has chosen Scientific Games as its technology partner, a relationship that has delivered remarkable growth, including a 33% sales increase over the past decade and a 36% rise in iLottery sales from fiscal year 2022 to 2023.

A Partnership Rooted in History

Scientific Games has supported the North Dakota Lottery since its inception, beginning with the launch of Powerball tickets in 2004. Over the years, this collaboration has introduced several innovative programs:

2014: The launch of the iLottery program.
2018: Introduction of a mobile app, offering enhanced convenience for players.
Player Engagement Tools: Development of the "Pick & Click" draw game purchase program and a comprehensive Players Club featuring rewards through the Points for Prizes online store.
This long-standing partnership demonstrates Scientific Games' ability to adapt and innovate in response to the Lottery's evolving needs.

Scientific Games: A Global Leader in Lottery Solutions

With operations spanning 150 lotteries in 50 countries, Scientific Games is a powerhouse in the lottery industry. The company provides a wide range of services, including retail and digital games, analytics, and technology solutions. Notable achievements include nearly 40 lottery system implementations since 2016, showcasing its expertise in delivering cutting-edge solutions worldwide.

John Schulz, President of Americas & Global Instant Products, highlighted the company’s commitment, stating, "We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Now, we're taking that partnership to the next level with our Momentum ecosystem."

Looking Ahead: Transforming the Lottery Landscape

The new technology contract with Scientific Games positions the North Dakota Lottery for significant growth and innovation, enabling it to deliver enhanced services to players while driving revenue for state programs. With a proven track record and a robust suite of advanced solutions, Scientific Games continues to set benchmarks in the lottery industry, shaping the future of gaming experiences across retail and digital platforms.