In its latest move to add to the 'Do Not Disturb' policy, Bharti Airtel has launched its newest one-of-its-kind initiative - "My Airtel My Offer!" Using the service, the Bharti Airtel subscribers in Mumbai, Maharashtra, can enquire about the various ongoing offers to suit their needs, without receiving unwanted SMSs.

The service - which will be made available in English, Hindi and Marathi - can be accessed by dialing the toll-free number 12131. The direct call allows customers to listen to the personalized offers of the day, like best value tariff recharges; validity vouchers; or information about new value-added services.

Available to the current users, these details regarding these offers would depend upon the users' past usage, existing recharge activities, and VAS inclination.

Elaborating on the recently-launched initiative, Manu Talwar - the Chief Executive, Mobility, of Bharti Airtel Ltd Maharashtra and Goa - said: "'My Airtel My Offer' is exclusive and special, giving customers access to latest and value enhancing offers suiting their specific needs. It is a unique segmented offer empowering our customers to receive offers suiting their individual needs instead of being disturbed with all kinds of SMSs."