Operating in times where the hatchback segment is already very crowded with several offering, Nissan has decided to take the BTL route in order to promote its recently launched model Micra in the Indian market. Under the recently launched activity, Nissan Motor India Private Ltd (NMIPL) announced a unique promotional campaign for the Micra in association with Fever 104 FM for Delhi, Mumbai and Bangalore.

While the RJs Anurag Pandey and Karan Singh will conduct their shows traveling in Micra, it is to be mentioned here that the campaign will run from Monday, July 19 to Friday, July 23, 2010.

As the campaign revolves around the 'Coming to Office in Style and Comfort' theme, it is believed that the campaign will provide a lot of boost to the brand equity of the company.

Abhijeet Pandit, Vice President –Sales, Marketing & After Sales, Hover Automotive India recently said that the company is very happy to be associated with Fever 104 as it is among the best FM stations in India.

Moreover, Pandit also pointed out the fact that the campaign will sparkle, the right magic in order to get the awareness level for the product very high.

It is to be mentioned here that the response to the pre-launch campaigns has been very good to the product.