One cannot show back to the fact that the no-frills sedan launched by Mahindra & Renault in the JV agreement in the Indian market hasn't really been able to create the magic in the Indian market. However, after Mahindra purchased the stake of Renault a few months back, the home-grown auto major is trying its level best to ensure that the product is able to bank a healthy no of units from the domestic circuit. Recently, the company has launched a new marketing campaign for the Logan with a tagline of Logan loves India.

It is to be mentioned here that the product stands no where when compared to the competition like Maruti Suzuki Swift DZire, Ford Fiesta and Hyundai Accent but it is surely stacking up numbers for the past few months. The company is trying to make a consumer connect with the product with the new campaign.

Mahindra & Mahindra Automotive Sector Senior Vice-president (marketing) Vivek Nayer recently said that once the company decided to back the Logan, it decided to follow a very aggressive approach to ensure its success.