MySpace, the social networking site and MTV networks are all set to launch a new technology, which would allow them to make profit from piracy.
MySpace and Auditude are working together with Viacom’s MTV to earn money from video clips put online by users in breaching of copyright. Auditude is an online advertising technology company.
It is quite common for people to update video content every day to popular sites such as YouTube or MySpace through the help of simple technology, even when they do not own the rights to the content being uploaded. This content is usually removed once the copyright owners complain about it to MySpace or Google, which owns YouTube. MySpace is owned by News Corporation, parent company of The Times.