EveryMatrix’s SlotMatrix inks multistate content aggregation deal with betPARX

EveryMatrix’s SlotMatrix inks multistate content aggregation deal with betPARX

SlotMatrix, one of the world’s leading B2B aggregator from EveryMatrix, has announced the signing of a revolutionary multi-state casino aggregation pact with betPARX – a well-established, leading force in the realm of sportsbook and mobile casino operations in the U.S. market.

Under the terms of the recently signed agreement, SlotMatrix will be responsible for offering its games to betPARX, which will instantly expand the game offerings available to its players. Furthermore, SlotMatrix is poised to become the official online gaming content aggregator for betPARX in a number of U.S. states, including Michigan, Pennsylvania and New Jersey, once it navigates the regulatory process fruitfully.

This strategic move is poised to provide a big boost to the B2B aggregator’s growth by leveraging multi-product gamification and bonus tools, such as tournaments and free spins, which have proven to augment player acquisition, reactivation, and retention, yielding impressive results. SlotMatrix, facilitated by EveryMatrix, has already secured a number of deals with several prominent U.S. operators to expand its reach across the nation. It holds licenses in states like Connecticut, Michigan, New Jersey, and West Virginia. It is also active in Ontario, Canada. At present, the process is underway to secure regulatory approval in Pennsylvania, which will further solidify the company’s presence in the promising North American gaming market.

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, said, “betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

Erik Nyman, EveryMatrix’s Chairman for America, expressed enthusiasm for his company’s extended partnership with betPARX, and emphasized the introduction of a diverse array of iGaming content from leading suppliers. With the implementation of this new agreement, EveryMatrix will provide innovative features like free spins, tournaments, and jackpot capabilities through their back office, heralding a significant advancement in the U.S. iGaming sector. Nyman also expressed profound confidence that the new collaboration will not only enhance player retention for betPARX but also drive significant business growth, making it a really crucial development in the fast-evolving U.S. iGaming landscape.

As already mentioned above, this new agreement serves as an expansion of the pre-existing commercial partnership between betPARX and EveryMatrix, which was officially announced in March of this year.

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