Dabur India Limited has launched Dazzl, the company's latest floor cleaner in South India. The company has launched the new brand after 10 years

The company has introduced the brand in two variants, a kitchen cleaner “Dazzl Antibacterial Kitchen Cleaner” and a floor cleaner “Dazzl Disinfectant Floor Cleaner”.

Dazzl kitchen cleaner is available in two SKUs of 400ml spray (priced at Rs 75) and 500ml toggle (Rs 65), while the Dazzl disinfectant floor cleaner comes in 500ml SKU, priced at Rs 48.

Girish Kumar, Senior GM, Home Care, Dabur India, stated, “It is the only kitchen cleaner that ensures complete protection from oil, grease, and invisible germs in the kitchen. The ‘SQL Activ’ formulation removes grease, oil, and food stains across all kitchen surfaces like gas stoves, kitchen platform, tiles, chimneys, exhaust fans, sinks, microwave oven, chimney, mixer, toaster, kitchen cabinet and utensils.”

“This technology not only gives clear water for mopping everytime, but also saves precious water. Both Dazzl Kitchen Cleaner and Dazzl Disinfectant Floor Cleaner have the ability to kill 99.9% germs across all hard surfaces,” he added.

The company signed popular cine star Khushbu as the brand ambassador for new range of hard surface cleaners.

“She is a well respected star across South. She symbolizes a true family woman – a wife and a mother while managing a successful career. We are confident that this association will prove very fruitful for the brand.” Kumar said during commenting on Dazzl’s Brand ambassador Khushbu.