Software services firm 3i Infotech Ltd. has entered into strategic partnerships with ICICI Lombard, Airtel and Max New York Life to offer a comprehensive range of services to rural consumers under the I-SERV brand.

It may be noted that through I-SERV stores, consumers especially in remote rural areas will get an access to a range of value added services that will improve their quality of life. These stores will deliver services related to Banking, Insurance, Mobile, Education, Ticketing and Utilities.

Presently, 3i Infotech is setting up 12,500 I-SERV stores across nine Indian states including, Haryana, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, Goa, Andhra Pradesh, Tamil Nadu and Delhi.

In addition, through this partnership all JV partners will help 3i Infotech provide a bouquet of retail services in the general insurance, telecom and life insurance sectors respectively.