Aamir Khan, Sharman Joshi and R Madhavan, on Friday, walked the ramp to promote their upcoming venture 3 Idiots, as well as showcase Pantaloon's 3 Idiots collection. The designer collection has been designed by Aamir, who also designed doodles and launched some movie merchandise.

An adoption of Chetan Bhagat's best seller Five Point Someone, 3 Idiots is the story of 3 friends, whose GPAs at the prestigious Indian Institute of Technology (IIT) affect their whole lives including their friendships, live lives and career choices.

"'Rang de Basanti' was an extremely inspiring film. I think that's been the effort with '3 Idiots' as well. I am hoping that the story that Raju (director Rajkumar Hirani) and Abhijat (Joshi) have come up with and the way Raju has directed the film, it will be an extremely inspirational film for not only the youth, but each and every person who sees the film", said Aamir who is all excited to promote his upcoming venture in even more innovative ways.

The lead actors of 3 Idiots had earlier come together in Rang De Basanti, a hugely acclaimed movie which bagged several prestigious awards.