Software services firm 3i Infotech Ltd. has entered into strategic partnerships with ICICI Lombard, Airtel and Max New York Life to offer a comprehensive range of services to rural consumers under the I-SERV brand.

It may be noted that through I-SERV stores, consumers especially in remote rural areas will get an access to a range of value added services that will improve their quality of life. These stores will deliver services related to Banking, Insurance, Mobile, Education, Ticketing and Utilities.

Health Saver is a new product launched by ICICI Prudential Life Insurance on this Monday. With the launch of this product now the consumers can afford their current healthcare expenses & can invest for their future health care needs. This product also gives tax benefits under section 80D on the entire premium paid.

The country’s largest private sector lender ICICI Bank has informed that it has entered into an agreement with BSNL Cell One to enable the latter's customers pay their bills through ICICI Bank's Web site.

Under the facility, the subscriber will be able to view their billing details on the Internet and pay accordingly by clicking a button. Their account will be debited for the billing amount and the proceeds shall be remitted to the BSNL.

ICICI Lombard, Country's second-largest health insurer, is partnering with US-based UnitedHealth Group, to provide health insurance products to Indian travelers.

Under the agreement, any of ICICI Lombard's 1.6 million policyholders traveling to the US will get access to UnitedHealthcare's preferred provider network as well as medical management and organized resources that align to their health needs.