California AG warns UAL, DAL, OpenTable about their inaccessible privacy policies

California AG warns UAL, DAL, OpenTable about their inaccessible privacy policiesAccording to reports, California Attorney General (AG) Kamala Harris has sent a written notification to a number of companies - including United Continental Holdings (UAL), Delta Air Lines (DAL) and OpenTable -, drawing attention to the inaccessibility of their privacy policies for users of mobile devices.

In a warning letter to the companies, Harris has pointed out that their failure to conspicuously acquaint mobile users with their privacy policies marks a violation of a California law which governs mobile applications.

The law - the 2004-enacted California Online Privacy Protection Act - requires that companies should have appropriate privacy policies in place for apps which collect and use the personal information of the users. As per the law, the privacy policy of a company cannot exist only on the website; and the apps should clearly state the nature of personal data collected as well as its potential use.

Noting that the protection of the privacy of online consumers is "a serious law enforcement matter," Harris - who had announced a privacy protocol in February to bring the industry in line with the mentioned California law- said in her warning letter to the companies that they have 30 days to ensure that their privacy policies "readily accessible."

About the warning for compliance, Harris said: "We have worked hard to ensure that app developers are aware of their legal obligations to respect the privacy of Californians, but it is critical that we take all necessary steps to enforce California's privacy laws."

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