Yahoo’s SpotM becomes history

Yahoo’s SpotM becomes historyYahoo Inc. has abandoned its ambitious India-focused social networking site SpotM and announced to replace it with "Guru".

It is not the first time when Yahoo! has closed down its utilities. The internet giant had earlier dropped Yahoo 360 Geocities , Yahoo Gallery and its beta stage social networking site Mash in September 2008.

Confirming the development, a Yahoo! India spokesperson said, "After careful consideration, Yahoo! will no longer offer SpotM, a communications service that we experimented with in India." However, he declined to divulge any detail of Guru or any subsequent application by the company.

The company offered a variety of facilities through SpotM for users such as SMS integration to target young population in the age group of 16-24 years.

Some people believe that SpotM was nothing more than an experiment for the company as it never tried to market it like its other utilities. The internet services company could have learnt a lesson from the experiment, gaining new experience to add in its forthcoming categories.