With the start of the summer season, consumer electronics majors have been very aggressive as far as the marketing and advertising plans are concerned. However, the consumer electronics major in the country Whirlpool India is by no means complacent and has recently announced its plan to add 1,500 dealers in more than 200 cities by 2010-end.

It is believed that the move will be a big driver for the company as far as the future growth of this consumer electronics major is concerned.

Apart from its plans to look beyond the metros, the company also expects a double-digit growth on the back of its new range of air conditioners and refrigerators.

Shantanu Dasgupta, vice-president, corporate affairs and strategy, South Asia, Whirlpool India said that the company expects its new range to bring a double digit growth for the company in this season.

Moreover, Dasgupta also mentioned the fact that since the company has now decided to move beyond the metros and mini-metros, it will help the company to garner high numbers in the long-run. The company has also firmed up plans to open 300 more service outlets across the country.