Vaseline launches a campaign on Facebook

Vaseline launches a campaign on FacebookVaseline in a mode of promotion came out with a new application meant for Facebook with its new fairness cream for men.

This application utility is something which takes one by surprise as it offers to make the skin tone lighter in by few shades in order to "preview" one's looks by merely making them fairer after using the cream.

The page already boasts of 500 plus fans and assumingly number would go up pretty fast - as it comes from a country where most of the men are obsessed with the skin tone.

This ad campaign is supposedly a roaring success but on the contrary questions have been put across in regard of the "racist" nature of the app.

Nevertheless the company has made Bollywood actor Shahid Kapoor as their brand ambassador.

Trade analysts fail to believe if a product named as "Healthy White Body Milk" ever sell in U. S. it would surely gear enough revs with its racist nature.