BSkyB which is all charged for its largest-ever advertising campaign for its Sky News channel in the HD version has chalked out plans for a 'perfect launch'.

In this pioneering step towards the election, the campaign has been named as "The Sky News Leaders' Debate in HD" shall forecast the three leaders' debate on April 22 and shall be aired on UK's HD-enabled homes.

It is postulated that the screening is in close proximity to the famous Nixon vs Kennedy TV debates held on September and October 1960, where the TV viewers voted for the tanned, more youthful John F Kennedy, o the other hand radio listeners favored Richard Nixon.

David Murdin, director of sports and news marketing at Sky, states, "With a combination of breaking news, insightful analysis and stunning high definition pictures, we want to signal that Sky News is the home of news for the election and beyond".