Uber’s Middle East division has announced that the ride-hailing service will launch Tesla vehicles in Dubai on October 10. The project has been started by Uber in cooperation with the Roads and Transport Authority (RTA) in Dubai. Dubai is a fast growing market and with high number of tourists, there is high demand for Uber services in Dubai.

Uber users will be able to book Tesla Uber cars in Dubai starting October 10. Pierre Dimitri Gore-Coty, head of Uber's operations in Europe, the Middle East and Africa said, “Customers will then be able to choose between the Model S or Model X, with a fee that is expected to start at a base fare Dh10 and charge Dh1.9 per kilometer.”

Tesla vehicles have lower cost of operations. The cars are expensive but with electric charging option, it would prove as a good option for Uber in other locations as well.

Shaikh Ahmad Bin Saeed Al Maktoum has set a target of 25 percent of journeys in Dubai using autonomous vehicles by year 2030.

Uber faced a major setback as London cancelled Uber license recently. The company has not commented if it will change as per the requirements laid down by London authorities.