The ongoing tariff war in the highly competitive Indian telecom market has been taking new shape with every passing day. Operators have been announcing new promotional schemes including reduction in tariffs for voice call, slashing roaming charges and many more such lucrative offers.

Recently floated idea of per second call rates has further aggravated competition among telecom players with every operator seemingly imitating others for retaining their market share.

Bharti Airtel and Tata Docomo have reduced roaming charges, by almost 60% while Tata Docomo implemented per second billing mechanism to roaming. Roaming charges accounts for around 10-12% of operators’ earnings and the recent developments may significantly erode roaming revenue of operators.

Experts believe that mobile number portability is further going to intensify the competition as operators would be forced to come up with customer friendly schemes for retaining their customer base.
Moreover, the ongoing tariff war is beneficial for customers.