Sportradar has revolutionized its ad:s multi-channel marketing service with the introduction of Generative AI audio. This cutting-edge feature integrates Sportradar’s live data with generative AI to create personalized, real-time audio advertisements for sportsbook and casino operators. The tool enables operators to produce engaging content tailored for sporting and gaming events, scale advertising efforts efficiently, and expand into podcast streaming and internet radio networks. By enhancing its ad:s marketing capabilities, Sportradar aims to drive brand awareness, acquisition, and retention through a variety of channels, setting a new benchmark in AI-powered marketing for the gaming industry.

Generative AI Audio: A Game-Changer for Marketing

1. Personalized, Real-Time Content Creation:

The Generative AI audio tool harnesses the power of Sportradar’s live data to automate the creation of customized, real-time advertisements.
This innovation allows sportsbook and casino operators to deliver timely, relevant audio messages tailored to specific events, improving customer engagement.
2. Scalable Advertising Across Platforms:

Operators can seamlessly scale their campaigns by integrating personalized audio ads into podcast streaming services and internet radio networks.
The tool also supports rapid turnaround times, ensuring operators can capitalize on key sporting moments and events.

Boosting Marketing Efficiency Across Channels

1. Enhanced ad:s Marketing Services:

The addition of Generative AI audio is part of Sportradar’s strategy to strengthen its ad:s marketing capabilities, providing operators with a comprehensive toolkit for programmatic display, video, audio, DOOH (digital out-of-home), paid social media, sponsorships, and affiliate marketing.
This ensures operators can maximize brand awareness and customer retention through a unified marketing approach.
2. Simplified Advertising Solutions:

Designed for ease of use, the tool eliminates the need for extensive creative teams or high production budgets, offering a cost-effective solution for operators.
Its user-friendly interface empowers clients to focus on campaign strategy while the tool handles content creation.

Industry Trends Driving Innovation

1. Audio Content’s Meteoric Rise:

Sportradar highlights a dramatic 1,000% increase in audio content consumption over the past seven years, driven by growing interest in podcasts, live commentary, and streaming platforms.
This shift underscores the importance of integrating audio content into marketing strategies to capture a wider audience.
2. Meeting the Demands of Sports Fans and Bettors:

The Gen AI audio tool ensures that sportsbooks and casino operators remain ahead of the curve, catering to the changing preferences of sports fans and bettors by delivering real-time, dynamic advertising content.

Insights from Industry Leadership

Niki Beier, SVP Marketing Services, on the Value of Gen AI:

“Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1,000% in the past seven years,” noted Niki Beier.
Beier emphasized that the Generative AI audio tool provides a sophisticated yet simple-to-use solution, enabling clients to integrate audio ads into acquisition and branding campaigns without the need for large creative teams or significant budgets.
“Through our Gen AI technology, we’re making it easy for clients to reach more customers with real-time, relevant audio messages,” she added.

What This Means for Operators

1. Unlocking New Revenue Streams:

Operators can now tap into the growing demand for audio content by integrating Generative AI-powered advertisements across various platforms.
2. Staying Ahead in a Competitive Market:

By leveraging real-time, dynamic marketing tools, operators can enhance customer experiences, strengthen brand loyalty, and outpace competitors in the fast-evolving gaming industry.
3. Cost-Effective Innovation:

The Generative AI audio tool’s ability to create high-quality content without significant overhead allows operators to allocate resources more efficiently, boosting overall marketing ROI.