New Delhi [India], Mar. 23 : Oh Snap! Aren't you on Snapchat yet?

It has been six years since Snapchat was introduced as a new Social Media platform. Earlier established as a platform for teens for merely sharing pictures and videos, this app has come a long way.

An estimated active user base of 150 million, it is one of the fastest growing social media platforms. An average snap chatter spends around 25-30 minutes on this app every day. Its inception created a buzz among the users of bracket 18 to 34 years which is no longer the case, as the app has transcended the age barrier over time.

Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.

Washington D.C. [USA], Mar. 16 : Beware before watching that video on YouTube as your viewing history and other internet video platforms can be tracked, suggesting that video encryption is not as secure as we once thought, warns a study.

According to researchers, gaps in YouTube's encryption enable both government intelligence agencies, hackers and internet marketers to determine videos you watched.

Intelligence agencies could access this technology for tracking terrorists or other suspicious individuals.

Despite YouTube's attempts to safeguard user anonymity, intelligence agencies, hackers and online advertising companies can still determine which videos a user is watching.

New Delhi [India], Mar 16 : Google India on Thursday announced expansion of the transit feature on the Google Maps to seven more Indian cities including Chandigarh, Lucknow, Vadodara, Indore, Mysore, Surat and Coimbatore.

The new transit feature will help users better plan their commute around the city, and make it easier to get an overview of public transportation around them.

With today's update, the transit feature is now available in sixteen Indian cities including the new ones.

"Google Maps is your guide to the world around you, and this launch is part of our effort to reflect the real world and provide you with relevant information about your surroundings," said product manager Google Maps, Sanket Gupta.

New Delhi [India], Mar. 15 : FireEye, Inc., the leader at stopping today's advanced cyber attacks, recently released the Mandiant M-Trends 2017 report.

The report shares statistics and insights gleaned from Mandiant investigations around the globe in 2016, as well as specific to the EMEA and APAC regions.

Additionally, they have included insights from their FireEye as a Service (FaaS) teams for the second consecutive year.

Some of the key points include:

•Organizations around the globe are becoming better at identifying breaches. The global median time from compromise to discovery has dropped significantly from 146 days in 2015 to 79.5 days in 2016.

New Delhi [India], Mar. 13 : When the festival of colours is here, how can Google be far behind from celebrating it!

Hence it dedicated the Doodle today to celebrate Holi, by taking on a fresh set of colours on it.

Google took to its blog to describe its Doodle, which read, "Today, the Google letters are taking on a fresh set of colors in honor of the Holi festival. Coinciding with the arrival of spring, the vibrant celebration looks a lot like the Doodle: people run around happily covering each other in a rainbow of powdery hues."

New Delhi [India], Mar 10 : Global leader in digitally-powered business process management and services Genpact has launched its Artificial Intelligence (AI) Reporting solution that harnesses the power of AI technologies to automate financial planning and analysis (FP&A) operations and drive more timely, insightful reporting.

CFOs have fast, seamless access to both internal and external data sources like never before, driving more accurate forecasts for quicker, smarter business decisions.

New Delhi [India], Mar 9 : Google has announced a new strategic partnership with SAP, focused on developing and integrating Google's best cloud and machine learning solutions with SAP enterprise applications.

The partnership will enable certification of the in-memory database SAP HANA on Google Cloud Platform(GCP), new G Suite integrations, Google's machine learning capabilities, and data governance collaboration, offers Google Cloud, SAP and customers more scope, scalability, and the exciting opportunity to create new products.

New Delhi [India], Mar 9 : Veeam® Software, the innovative provider of solutions that deliver Availability for the Always-On Enterprise™, has expanded its work with Cisco by launching the direct snapshot integration with the Cisco HyperFlex hyperconverged infrastructure (HCI) platform.

The integration of Veeam Availability SuiteTM with the software-defined networking and computing power of Cisco UCS with the Cisco HyperFlex HX Data Platform is designed to deliver simplicity and enhance efficiency in the modern hybrid cloud era, with Veeam enabling enterprises to reduce backup and recovery times and improve overall operational performance.

Enabling Digital Transformation via the Hybrid Cloud

Noida (Uttar Pradesh) [India], Mar.8 :'IoT WoRKSTM by HCL', the Internet of Things (IoT) business unit of HCL Technologies, has announced the launch of IoT Maturity framework titled, "IoT Maturity: Bridging the Gap Between Devices and Value", as seen in MIT Sloan Management Review.

This Executive Scholar Exchange (ESE) provides a roadmap for large enterprises for IoT-led business transformation and how to exponentially increase the value derived from IoT investments.

Among the key findings of this framework are the three stages of enterprise-IoT maturity:

Maturity level 1: Process efficiency using IoT-enabled data

Maturity Level 2: Building new revenue streams

Maturity Level 3: Business transformation leveraging IoT data-led insights

New Delhi [India], Mar. 7 : Teradata, a leading analytics solutions company, announced Teradata IntelliCloudâ„¢, its next-generation secure cloud offering that provides data and analytic software-as-a-service (SaaS).

It is available with new deployment choices including Teradata IntelliFlexâ„¢, the company's flagship enterprise data warehouse platform that Teradata will deploy and manages in its own data centers, and global public cloud infrastructure from Amazon Web Services (AWS) and later, from Microsoft Azure.

New Delhi [India], Feb 27 : Hewlett Packard Enterprise (HPE) at the Mobile World Congress 2017 announced that it is working with Tata Communications, a leading provider of a new world of communicationsâ„¢, to support the roll-out of India's first LoRaWANâ„¢ (LoRa) based network.

Tata Communications unveiled plans for the LoRaTM network last year. It is part of Tata Communications' long-term strategy of creating mobile platforms and ecosystems that enable its customers and partners to connect people and IoT-connected devices seamlessly on a global scale.

The first phase of the roll-out targets Tier I, II, III and IV cities in India touching over 400 million people.

New Delhi [India], Feb 27 : Kyocera Corporation has announced the release of TORQUE® X01, a rugged feature phone for Japanese service provider KDDI Corporation.

The TORQUE X01 is the latest in Kyocera's international portfolio of rugged devices that offers ultimate toughness. The 4G LTETM device is compliant with 18 categories of military standard 810G durability testing, as defined by the United States Department of Defense.

It is also certified as IPX5/IPX8 waterproof and IP6X dustproof, and has additionally passed a proprietary Kyocera drop test from a height of 1.8 meters onto a steel plate and concrete.

New Delhi [India], Feb. 24 : WhatsApp's on Friday rolled out its new feature 'Status' live across Android, iOS and Windows software wherein the users can upload pictures and videos for their contacts to see, instead of regular text status message.

On the occasion of its eighth birthday today, WhatsApp made live its new OTA update where users can send photos, videos and GIFs through Status to share special moments throughout their day with friends and family.

The makers of this instant messaging service have released the main features of this update, as follows:

New Delhi [India], Feb 24 : World's leading information technology (IT) association CompTIA has unveiled a groundbreaking, vendor-neutral certification, CompTIA Cyber security Analyst (CSA+), the first of its kind to bring behavioral analytics to the forefront of assessing cyber threats.

The CompTIA CSA+ certification will offer broad-spectrum validation of knowledge and skills required to configure and use cyber-threat detection tools, perform data analysis and interpret the results to identify vulnerabilities, threats and risks to an organization. It certifies knowledge of a data-driven approach to information security.

New Delhi [India], Feb. 23 : Google has always made sure to celebrate every special affair around the globe.

Likewise, it has dedicated its doodle today to NASA's discovery of seven earth sized exoplanets.

In a short, comical animation, the doodle shows NASA's Spitzer Space Telescope, which revealed the first known system of seven Earth-size planets around a single star.

The discovery sets a new record for greatest number of habitable-zone planets found around a single star outside our solar system. All of these seven planets could have liquid water - key to life as we know it - under the right atmospheric conditions, but the chances are highest with the three in the habitable zone.

New Delhi [India], Feb 21 : World leader in digital security Gemalto is presenting the newest release of its On Demand Connectivity and eSIM technology for Windows 10 devices, in connection with Microsoft.

Gemalto's release is compliant with the latest specifications and guidelines for remote SIM provisioning as laid out by the GSM Association (GSMA), a global association of mobile device makers and mobile network operators.

Gemalto and Microsoft have teamed up to make this advance a reality for end users to have a secure and ubiquitous connectivity experience. Gemalto's On-Demand Connectivity subscription management solution, together with Windows 10 native eSIM support enable consumers to seamlessly manage the connectivity experience of their devices.

New Delhi [India], Feb 16 : As per the International Data Corporation (IDC) India Q4 2016 smartphone market report, Lenovo has emerged as the second best smartphone brand in CY 2016 with 8.9 percent and 9.8 percent market share by volume and value respectively.

Fueled by aggressive product launches in mid-tier and premium segment, Lenovo MBG continues to grow across segments and has registered a 14.8 percent YoY growth.

According to the IDC Q4 2016 report, Lenovo MBG (comprising of Lenovo and Moto-branded smartphones) maintained its leadership in the online channel by 23 percent in volume and 23.5 percent in value market share in CY 2016.

New Delhi [India], Feb. 14 : In a move to introduce the concept of virtual reality (VR) in the Indian market, Anand Gandhi's Memesys Cultural Labs has launched ElseVR, India's first VR platform.

ElseVR, collaborating with Amnesty International India and Oxfam India, yesterday launched this initiative at the Mumbai metro stations. With this, Memesys Cultural Labs is looking to venture into the VR domain.

From February 13 to 25, 2017, VR booths will be set up at Azad Nagar, Andheri and Ghatkopar metro stations to engage the commuters with VR documentaries, putting them at the center of important narratives like floods, mining and displacement, Dalit protests and feminist movements.

New Delhi [India], Feb. 14 : Google on Tuesday announced the launch of Google Maps' new feature 'Lists'. The feature has been designed to help an individual create a list of his/her favourite places. This feature is currently available on Android and iOS softwares.

Users can list the places to visit as well as share recommendations, whether it is a list of weekend getaways, or a list of best street food joints, or best fashion boutiques in a particular area amongst others. Shared lists are also accessible for users. Moreover, the lists can be viewed and edited offline, which can then be viewed on the offline map.

Users can create the list in two ways:

Noida (Uttar Pradesh) [India], Feb.4 : HCL Technologies, a leading global IT services provider, has emerged as the fastest growing global IT services brand in the world moving upwards by 122 ranks over the last year, in the 2017 Brand Finance Global 500 report released on February 1st, 2017.

HCL's brand value has surged by 38% over the last year. HCL now ranks at number 378th with a brand value of $4,463 million and AA+ brand rating.