In a high-profile move aligning elite combat sports with global gaming, leading betting platform Stake has named UFC Women’s Flyweight Champion Valentina Shevchenko as its new Global Brand Ambassad

The digital revolution in India has given rise to an entirely new economy—one that merges the country’s national obsession with cricket and its insatiable appetite for digital-first experiences.

The Indian sports betting ecosystem is a paradox in motion—hyperactive, lucrative, and yet largely unsanctioned under federal law.

India’s sports ecosystem is undergoing a profound transformation, fueled by a perfect storm of mobile connectivity, digital payments, and a nationwide obsession with cricket.

At 43, most athletes hang up their boots.

Paddy “The Baddy” Pimblett finally answered the question that had loomed over his career: could he hang with the elites?