As per the international reports, following a sponsorship deal signed with the Indian automobile giant, the Tata brand name will figure on Formula 1, the world’s most-famed motorsport, which is being considered an ambitious global branding move.

President Luca di Montezemolo reported, “For the first time an Indian brand will appear on the Ferrari. It’s historic.” Although the details and duration are being worked out, a Ferrari spokesperson confirmed the deal.

Times Zigwheels Editor-in-chief Adil Jal Darukhanawala said, “Formula 1 is the pinnacle of premier automotive capability and motorsport in the world and for Tatas to be present on Ferrari is massive.”

Sources claim, “Incidentally, Ferrari has been on the top slot since F1 began in 1950. Its success rate is compared to none.”