Starbucks finally in India

Starbucks finally in IndiaThe coffee giant, Starbucks based in Seattle, will finally venture into India which is primarily known for its tea drinking habit. Starbucks is currently prominent in Europe and USA and is an integral part of the life of the people there.

The foreign company will be tying up with Tata Coffee for buying coffee beans from India and will also be looking forward for the opening of outlets across the nation. They will be banking upon the fast growth of India for decent returns.

Starbucks for long has been trying to enter India but nothing seemed to be working right as 3 years ago an application was withdrawn by the company over concerns of the government permission to invest here.

Currently India has very stringent policies on the foreign owned retail chains, which it is planning to, relax in future. India usually has the impression that it is a tea drinking nation but the popularity of coffee is growing and the chairman and chief executive of Starbucks Howard D. Schultz, will be hoping to cash on it.