Starbucks announces Partnership with Spotify
Starbucks announces Partnership with Spotify

American coffee chain Starbucks has announced a partnership with the commercial music streaming service Spotify. The announcement by Seattle, Washington-based Starbucks has come a few months after ditching the sale of CDs in its stores.

According to reports, Spotify has decided to give accounts to its premium service to workers in the United States in next few months of the year. The music streaming company will allow the employees in the nation to create their own playlists. In return, the coffee company will endorse premium service of Spotify by making the music streaming company’s playlists accessible on the Starbucks’ smartphone app.

There are reports that Starbucks will also roll out the partnership to stores in the United Kingdom and Canada. This is the first time, when the coffee chain will link its loyalty program to a third party.

The deal will allow Spotify users to get an opportunity to earn stars, which will help them to get free coffees and snacks at the coffee chain. In a recent statement, Howard Schultz, the chairman and chief executive officer of Starbucks, said, “We are reinventing the way our millions of global customers discover music”.

According to the reports, the partnership between Starbucks and Spotify will begin later this year at the coffee chain’s about 7,000 stores in the United States before starting the service in the UK and Canada.

Last year, Starbucks started a burning service in its selected stores, which allows customers to select tracks to make their own discs. But in March this year, Starbucks stopped selling CDs, stated that it was exploring new options. Last year in the United States, streaming overtook CD sales in revenue generation for the first time.

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