Sony has launched the new range of Cyber-shot camera that crafts technology in style.

Sony, the Japanese electronics maker, one of the leaders in camera electronics has definitely made a mark in the camera industry as well. Continuing the saga of it success, it has launched a new range of Cyber-shot cameras that aim towards the youth.

Evident from the fact, Deepika Padukone as the brand ambassador Sony has clearly sighted its strategy for launch. Aiming to offer best-photo imaging experience this range of cyber shot cameras will boast of high-end technology.

Prices of the models have not been discussed, though Sony is positive and expects to sell 8 lakh units which will surpass the earlier sales of 5.5 lakh cameras in 2009-2010. In order to achieve this fete Sony plans to invest Rs. 50 crores on all sorts of promotional events such as commercials, shop-front and outdoor display and print campaigns.