New Delhi, Dec 14 : Nothing beats the magic of soft, sweet and light doughnuts. Krispy Kreme, a US doughnut chain launched here Saturday, brings the experience home.

It has already built a strong fan base in the capital thanks to its innovative Doughnut Drop activity.

The activity, which involves sharing the brand’s doughnuts with people, started Nov 25 and continued till Dec 10.

The doughnuts look irresistible and simply melt in the mouth.

Krispy Kreme, which has over 770 retail locations in 23 countries like the US, Canada and Australia, has introduced its first factory style outlet in Select City Walk here.

You can watch your doughnuts being cooked and glazed and then enjoy their signature Original Glazed doughnut hot off the production line.

Bedrock Food Company Pvt. Ltd. is the licensed franchisee of Krispy Kreme Doughnut Corporation for the North India region. (IANS)