Samsung Makes Entry Into Notebook, Netbook Space

Samsung Makes Entry Into Notebook, Netbook SpaceDigital technology major Samsung has made entry into the portable personal computer (PC) segment with the launching of an array of notebooks and a sleek netbook.

The company rolled out notebook PCs in various categories including Premium, Thin and Light X Series, Mobile Optimum — Q Series and the mainstream R Series.

The newly launched notebooks are priced between Rs 34,000 and Rs 115,014, while the Samsung NC10 netbook is priced at Rs 28,000.

Mr. Ranjit Singh Yadav, Samsung India's information technology director, said, “With its entry into the Indian Notebook market, the company, which was only in the IT peripherals space, is providing a complete PC solution to its customers.”

The comprehensive Notebook range launched reflects the company’s design as well as manufacturing leadership, with upto 75% of the components used in the notebook computers made by Samsung.

Mr. Yadav said, “From memory to hard drives to the LCD display and batteries — at Samsung — we control every aspect of each notebook, from its chassis design to its hardware and software integration.”

Samsung India has recorded a 30% compounded annual growth rate (CAGR), and aims to expand over 30% with the launching of these new products.

Initially, Samsung would offer these products from its existing retail outlets and could follow it up standalone showrooms later.

“Our focus in the coming year will be to enhance our consumer interface for our IT products. We hope to capture the market share in double digits by 2010,” Mr. Yadav added.

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