Renault Makes Re-entry in the Indian Market

Renault Makes Re-entry in the Indian MarketThe French car maker, Renault is making a re-entry in the Indian market with launch of Fluence sedan. Televisions have already begun to promote the car through modern advertisement. The Renault Fluence model will come in both petrol and diesel version in the Indian market.

Even before the launch of car it has given competition to Honda Civic, Toyota Corolla Altis, Chevrolet Cruze and Skoda Laura. The car targets rich people as it is expensive and luxurious. The classy ads shown on the TV will make one crave to buy the car.

The advertiser is urging people to shift their choice to Fluence. Therefore, the Company has played smartly by choosing an advertisement which surpasses all cars and promotes Fluence. The new TV ad stresses on the advanced functions and fascinating contemporary looks of the Fluence sedan.

Moreover, the Company has announced that it will be launching its new car – SUV (Sports Utility Vehicle) Renault Koleos in the month of October 2011. The new Koleos model will be available in the price segment of Rs 20 lakh. The to be launched SUV will be giving tough competition to Honda CR-V, Ford Endeavour, Chevrolet Captiva and Toyota Fortuner.

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