Washington, Oct 26 : A new study has revealed that voters are subconsciously swayed by candidates who share their facial features.
The study was conducted by Jeremy Bailenson, an assistant professor of communication, and Shanto Iyengar, the Harry and Norman Chandler Professor in Communication.
In three experiments, the researchers and their graduate students worked with cheap, easy-to-use computer software to morph pictures of about 600 test subjects with photos of politicians.
And they kept coming up with the same results: For the would-be voters who weren''t very familiar with the candidates or in perfect lockstep with their positions or political parties, the facial similarity was enough to clinch their votes.