Proctor & Gamble to introduce new products in the market
Proctor & Gamble Hygiene and Health Care Ltd plans to launch personal health care and feminine care products developed by its parent company, Proctor & Gamble in the Indian market shortly.
The company stated in a release that in fiscal 2008, its premier brand, Vicks Vaporub, touched the 25% share mark for the first time and Vicks cough drops recorded its highest-ever sales in a single year, registering a growth of 27% over last year.
The company’s another brand, Whisper, also expands its market share for the fifth consecutive year and reached the golden 50% share mark.
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