PNB inks pact with Mother Diary

PNB inks pact with Mother DiaryPunjab National Bank (PNB) has entered into an agreement with Mother Dairy, a wholly-owned subsidiary of National Dairy Development Board, to benefit the milk producers in Uttar Pradesh. 

According to the sources, the tie-up would ensure better prices for their produce and time-bound payment through smart cards, to be distributed by the bank.

PNB stated in a release that, a pilot project has already been launched in Bulandshahr district in western UP. 

Under the project, Mother Dairy will collect the milk from the doorsteps of the milk producers, which would be chilled and measured by an automatic machine.

About 8,700 smart cards have been distributed to milk producers in Bulandshahr. Later, the data for individual milk producers would be sent to the bank. 

The pilot project would be completed next month and depending upon the success, we would run the project in 23 districts in the state, officials informed.

Mother Dairy, which was set up in 1974 under the Operation Flood Programme, markets & sells dairy products under the Mother Dairy brand (like Liquid Milk, Dahi, Ice creams, Cheese and Butter), Dhara range of edible oils and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices at a national level through its sales and distribution networks for marketing food items.

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