Sanjay Leela Bhansali and Sony Pictures will premiere Saawariya on Nov 7, two days ahead of its actual release.
Saawariya’s team is very confident about the film that they believe negative publicity will not harm the movie.
Generally, to minimize the negative publicity, films are premiered on Thursday, 14 hours ahead of release on Friday.
Uday Singh, CEO of Sony Pictures, “But we’ve enough faith in our product not to be bothered by such considerations. To my mind Sanjay Leela Bhansali is the finest filmmaker in this country.”